The Essential Principles of Winning Proposals

Nine Principles of Developing Winning Proposals That Have Passed the Test of Time

These nine principles of developing winning proposals have passed the test of time yet are even more relevant in today’s hypercompetitive market environment, which has created similar challenges for all businesses, whether you are pursuing new opportunities in the public sector or in commercial markets.

Improving your capacity to compete has become that much more critical, yet common challenges continue. The nine principles presented in this book will help you address these and other challenges for your business.

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